About Us


Hey I'm Kelly - I am a mum of two football mad boys so as you can expect I am normally on the sidelines freezing my butt off shouting at the top of my voice (calmly that is :) ) But I needed to do something for myself , not just the constant school runs and the running here there and everywhere to football or boxing or which ever new sport they needed to try and then get bored of. Which is when my love of the gym was discovered , I enjoyed taking some me time whist trying to get fit and healthy .

I then launched my first website back in 2017 (soretodaystrongtomorrow) with a passion to create unique gym wear. I had a strong desire to create a site where women of all ages, shapes, sizes and budget could find their dream gym kit. While coming up with designs for gym clothing we stumbled upon a more casual wear feel that did not fit STST, it was then the LoveSTST brand was born.

I am so thankful for what I get to do everyday and the team we have in place I consider family and is what makes our company what it is today .  One dear friend who has been helping me since day one is taking a step up and helping with the Lovestst brand who's name is Abbe , you will see a lot from her too over the next coming months , she has some cool ideas that she is bursting to show you .

Thank you for taking the time to get to know me a little bit . You being here on my site means more to me than you will ever know.

Lots of love 

Kelly x